Wow. It’s not a bad picture for a television, let alone a scoreboard. Once you realise that’s a broadcast picture being displayed, the enormity of what’s been achieved at Whitten Oval sinks in. The Western Bulldogs now have a scoreboard that puts all others in the shade.

Ci not only provided the screen and installation but also created the content management software from scratch. This enables the club to compose content from a mix of scores, live action, replays, news feeds, sponsor logos and advertisements. Dollar for dollar, this is the best scoreboard in Australia.