This media facade installation on Adelaide’s North Terrace offers UniSA a powerful means of promoting courses to prospective students. It also provides Adelaide a showcase for digital art in strikingly vivid colour throughout the day.
Happily anyone inside the building behind the signage is still able to look outside. This is because the display screen is largely transparent when viewed from behind.
Many universities around Australia are currently under-utilising their real estate potential in terms of digital display. If your university is currently using outdoor advertising as part of its media spend, buying display screens of your own usually soon pays for itself.