Genesis showrooms are usually special. The prestige Korean marque uses a small number of design firms internationally and the Emporium Studio space located in Melbourne was designed by Cigue, the highly creative Parisian design house. The technological challenge their design presented was the curve in the corners that would give the imagery on the screen its fluidity.

The Ci Group thrives on solving such difficulties and could meet the tight project timeline as well. It’s not that we want a problem to solve every time necessarily, straightforward projects are welcome as well. This installation also entailed facilitating a section of the wall as a presentation space for hosted events and product launches, plus an independent background music system as well.

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