This Estée Lauder LED project the Ci Group undertook for the prestige fitout builder Ramvek highlights the way forward for premium retail. It features a new kind of LED with a bonded surface able to provide a smooth finish in keeping with the high gloss aesthetic of prestige cosmetics. With a pixel pitch of 1.6mm it is also capable of stunning detail at close range.
Achieving such a quality outcome with LED will doubtless change the way prestige cosmetics are presented within stores throughout Australia. The switch to LED enables multiple imagery to deployed within the one location, and with the right content management system also includes the ability to update remotely. Seasonal or special event promotions like Valentines Day or Mothers Day become simple to implement nationally with just a few key strokes.