The Dallas Sheraton thinks outside the square to the cuboid.

Ohio-based Leftchannel Content Design Studio has delivered an LED project for the Dallas Sheraton that highlights the power of creating multiple viewpoints via three dimensional display. Leftchannel’s playful and engaging installation, comprised of dual LED columns from SNA, each standing 8 feet 10 inches tall located at the hotel’s main entrance, is able to engage people on the street, in the hotel’s lobby and and the nearby bar simultaneously. As with all digital art installations of this kind, it can also refresh the content periodically in order for repeat guests to discover something new.

This installation also shows you don’t necessarily need wall space in order to provide digital art on LED. Anyone interested in doing something similar in Australia should contact Ci.

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