Heritage Lanes, Brisbane – World class media architecture

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Brisbane’s new office tower, Heritage Lanes at 80 Ann St is innovative in so many ways. But what’s most exciting to us as a specialist technology company is the way in which it puts our technology specialties to work in pursuit of noble ideas like wellness

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The Heritage Lanes building will be of historic significance for other reasons as well. 80 Ann St will always be remembered as one of Australia’s first commercial properties to substantially embrace Media Architecture, the idea of empowering static surfaces within a building’s architecture to establish a narrative.

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The project features two LED ceilings, an indoor one on the first level, and an outdoor one high above the rooftop terrace. As technical achievements, these vast digital canvases are impressive. The indoor screen on level one covers 232 square metres, while the outdoor rooftop screen measures at 384 sqm. To give these measurements some global perspective, the largest LED ceiling in Europe at the time of writing was only 169 sqm. 80 Ann St will therefore command industry attention internationally.

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Technology, however, is not sufficient on its own to wow an audience. Content is the thing that does that, and the Ci Group has been privileged to partner with some of the best content providers in Australia. In this instance we believe Spacesuit & Co at Bengar Films’ screen motion artworks will draw significant attention globally, as the content successfully aligns the building’s ambiance with the wellness aspiration at the very heart of its design and market positioning. The vast 23-metre-wide roof top screen is connected to live weather data and its sky changes colour according to local daylight and cloud density conditions. The building is thus expressive of its environment.

Much of the screen content at Ann St is similarly data driven and dynamically created in real time. Much of the spectacular Spacesuit & Co content also reinforces the biophilic nature of the building and its positive impact on mood. Spacesuit & Co at Bengar Films are exceptional at what they do and have already enabled a few Ci Group clients to express their business activity as art, an initiative growing in popularity worldwide. (A big screen is not a necessity for this to happen.)

In championing the cause of media architecture and experience design we expect Heritage Lanes will help change the built environment in Australia for the better.  We certainly look forward to the next such project eventuating.

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