The new MSG sphere in Las Vegas highlights the astonishing impact that LED display technology can make on a property both inside and out. Not only is the vast concert venue an instant landmark in a city where many buildings clamour for attention, it creates an immersive experience for patrons inside the venue as well with content on display that can be refreshed at will.
The beauty of this idea from an Australian perspective is that you don’t need a massive Las Vegas budget to apply the same principle on a smaller scale to great effect. So if you want to create a destination that gets noticed and sought after as an experience, you can do so very easily via the Ci Group. We have both the technology and the content creators to make it a reality.